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Startup Fund

Wilfrid Laurier University’s Startup Fund (BU460/BU660) is a Lazaridis School of Business and Economics/Schlegel Centre course that gives senior Business students a chance to evaluate and potentially invest in budding businesses. This hands-on opportunity to invest real money in real companies as an angel investor is invaluable for those with sharp, discerning, entrepreneurial minds.

From due diligence to reports, recommendations and, ultimately, funding if agreed upon, each week sees students working through all the steps of investing. It’s a rare opportunity to explore the world of startup finance with seasoned angel investors under the guidance of experienced investors.

Students who are accepted into this stimulating course cite it as a highlight of their BBA or MBA experience.

Startup Fund Course Application Form

Highlights of Startup Fund

  • Experience: The Laurier Startup Fund gives students the real-word experience of conducting due diligence and making investment recommendations on early stage companies.
  • Strategy: Laurier trains student teams to conduct thorough due diligence to identify early stage companies that have the potential to increase substantially in value.
  • Community: Deals are pre-screened by the Golden Triangle Angel Network (GTAN) and the MaRS Investment Accelerator Fund (IAF). Students work with experienced angel investors who approve final decisions.

Investee Companies

Aterlo (2015)

$50,000 convertible debenture and 0.5% equity interest.

Aterlo offers hardware to significantly improve the quality of streaming Netflix videos to customers with poor peak time internet download speeds. In the U.S. along, 30 million households who have broadband access are unable to stream video at HD quality.

HTBase (2017)

HTBase offers a platform that allows organizations to easily build and deploy a modern Cloud Enterprise Infrastructure -- consisting of containers, multiple virtualization technologies, storage, network, real-time analytics, self-service and more -- on a single platform. In 2016 the company was selected as a Gartner Cool Vendor.

$50,000 equity subscription

FunnelCake (2016)

$50,000 convertible debenture.

FunnelCake is an early stage SaaS Company that has developed a marketing analytics platform that allows B2B organizations to understand the effectiveness of marketing campaigns and effectively increase productivity of their marketing spend.

Lending Loop (2017)

$50,000 convertible debenture and 0.5% equity interest.

Lending Loop is Canada's first and only regulated peer-to-peer lending marketplace focused on small business. Our core focus is providing businesses with accessible capital at fair interest rates through a simple online process. We do this by cutting out the costly intermediaries, such as banks, making affordable financing accessible to small businesses. Lending Loop gives all Canadians access to simple and attractive returns by supporting the growth of local Canadian businesses. (2016)

$25,000 equity subscription. provides an online platform for anglers & fishing brands to connect, promote services & discuss their passion. In particular, the platform allows brands to recruit, manage & track ROI of Promotional Staff (ProStaff). These ProStaff represent brands at events and produce online content for the brand. Traditionally, marketing managers would track ProStaff by hand, with no standardized method for evaluating ProStaff performance across the industry.

Nicoya Lifesciences (2015)

$100,000 convertible debenture and 1% equity interest.

Nicoya offers a next generation surface plasmon resonance solution that is easy-to-use, cost effective and low maintenance.

Nix Sensor Limited (2015)

$100,000 convertible debenture and 1% equity interest.

The Nix Pro Color Sensor is a handheld colorimeter that interfaces with your smartphone via Bluetooth Low Energy. It provides industry-leading color accuracy without the complexity of spectrophotometers or the hassle of fan decks.

Proteocyte Diagnostics (2014)

$75,000 common share purchase.

Proteocyte Diagnostics Inc. is a Canadian molecular diagnostics company that develops and commercializes a novel diagnostics technology, Straticyte™ that offers objective and accurate early diagnosis of pre-cancers and cancers. The company’s first product distinguishes between those precancerous oral lesions at high risk of becoming cancerous and those that pose low risk. Early diagnosis of high risk lesions permits more effective and less traumatizing treatments. By identifying and treating oral cancer before it happens, clinicians can save lives, healthcare costs are reduced and quality of life of patients is improved. Identifying more accurately low risk pre-cancerous lesions avoids unnecessary surgeries and allows clinicians to monitor patients regularly for peace of mind.

RENOMii (2015)

$100,000 common share purchase.

RENOMii offers two products. The first is the easy-to-use RENOMii web app that is specifically designed to manage renovation change orders for busy contractors on the go. This app addresses common problems with communication between contractors and home owners. The second (Mii Casa) is condo feature selection software for condo developers to up-sell buyers, greatly improving on the currently used processes.

SeamlessMD (2015)

$50,000 common share purchase.

SeamlessMD provides a cloud-based platform for hospitals to guide and monitor patients through surgery. Available on smartphones, tablets and computers, the SeamlessMD platform provides patients with evidence-based education, timely reminders, video education, progress tracking tools and feedback for self-management. The platform also provides healthcare providers and administrators with real-time analytics to monitor patients remotely, derive insights about the patient experience and measure organizational performance. Backed by investors including BDC Venture Capital and FundersClub, SeamlessMD was named a Forbes 30 Under 30 in Healthcare in 2014.

SeamlessMD (2016)

$6,717.90 common share purchase in follow-up round of financing

SSIMWave (2016)

$25,000 convertible promissory note.

SSIMWave’s patented technologies automate the control and management of video quality-of-experience (QoE) by accurately modeling the behaviors of the human visual system. The company’s software products provide the media and entertainment industry the ability to control video QoE and bandwidth costs in a manner that is unmatched in the industry. The company’s algorithm has received outstanding accolades from both academia and the broadcasting industry. In 2015, the company received the Primetime Engineering Emmy Award.

Statflo (2015)

$50,000 common share purchase.

Statflo offers a subscription based CRM tool for wireless dealers and carriers. Its software analyzes unstructured carrier data and translates it into understandable and actionable insights. Its software also allows dealer commissions to be effectively reconciled between POS systems and carrier files to ensure that revenue ends up where it needs to go. Statflo’s software significantly improves sales productivity of the dealers.

Statflo (2017)

$14,342.48 common share purchase in follow-up round of financing

Tacit Innovations (2014)

$100,000 promissory convertible note.

Tacit Innovations is on a quest to revolutionize how consumers discover, browse, order and pay for their meals at any restaurant. All from the comfort of their smartphones. Tacit Innovations is a fast growing technology company that is quickly being recognized for its vision of transforming the way restaurants engage and service their customers. Tacit’s core leadership team is supported by a large team of experienced developers. Their team is focused on developing solutions that use technology effectively to enable innovative, progressive, relevant and above all easy-to-use customer experiences for restaurateurs and restaurant-goers. Their goal is to help restaurants realize revenue potential by taking advantage of technology trends.

TritonWear (2016)

$50,000 convertible promissory note.

TritonWear has developed a system that provides competitive swim team coaches with tools that capture a comprehensive set of real-time performance metrics. The company’s technology is superior to that of competitors in its breadth of metrics and ease of wear. The company has gained sales traction with sales to varsity swim teams. The company is advertising its technology by providing detailed analysis of all Rio 2016 Olympic swim races.