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Courses

You’re encouraged to experience entrepreneurship and social innovation courses, which are available to you no matter what your program is. Explore an entrepreneurial education in your faculty.

Note: These courses and descriptions and for reference only. Consult the academic calendar for further information.

ENTR100: Introduction to Business Principles for Entrepreneurs*

This course provides students with the key foundational business knowledge needed to succeed in their own start-ups. Course material covers the business environment, basic accounting, finance, marketing, human resources, and operational principles. Exercises and assignments focus on soft-skill development, such as working in teams, doing presentations, and negotiating.

*Note: This course is open to students who are enrolled in any program at the university except those enrolled in the Bachelor of Business Administration (BBA) program who are required to take BU111 and BU121. Students also cannot hold credit for both BU121 and ENTR100.

SC100: Introduction to the Science of Everyday Life

SC100 is a 0.5-credit course that introduces students to the concepts of applied science in real life. Academically, it focuses on the logic of scientific thinking, the process of gathering evidence, and understanding the limits of conclusions that can be made with available evidence.

While this is not a required course to participate in the Science Maker Lab, it is highly encouraged and will provide students with a solid understanding to move forward with any entrepreneurship-related venture.

ENTR200: Introduction to Entrepreneurship

This is an excellent introductory course to start your entrepreneurial journey. Emphasis will be on developing an entrepreneurial mindset, while also mastering specific tools and techniques to help ensure entrepreneurial success. Explore the career options entrepreneurial skills can provide, how to generate ideas, deal with risk, get funding, and embrace failure. The class will introduce you to the value proposition design and the Business Model Canvas, used as conceptual tools to help shape new venture ideas and facilitate the startup process. 

SC200: Entrepreneurship in Science

SC200 is a 0.5-credit course offered by the Faculty of Science and falling under the umbrella of the Schlegel Centre for Entrepreneurship & Social Innovation.

The focus on this course is to introduce Science students to the Lean Startup methodology used as the blueprint for starting a business. During the term, each group will do real-world market research and feasibility testing of their own business idea, culminating in a presentation that simulates a pitch competition.

There are no prerequisite courses required for SC100; however, SC200 does satisfy the prerequisite requirements to enter ENTR300, a more advanced entrepreneurship course.

ENTR300: Business Model Creation

ENTR300 is a experiential learning course where Laurier students build their start-up ideas into new ventures. This course takes it to the next level with students moving forward with their own entrepreneurial aspirations. Over the course of the term you will develop and evolve a new venture idea. Through the application of state-of-the-art lean startup methodologies, you’ll learn how to launch a new venture without incurring unnecessary risk, while also maximizing your hopes for success.

The format will be a ‘flipped’ classroom with students doing weekly progress presentations on their customer-discovery interviews and experiments. While the direct application of the course is to move from entrepreneurial idea to successful start-up, the broader implications for personal and career development include: increased business confidence, constructive creativity, increased sense of empowerment, effective change management and enhanced career prospects. This course will challenge you in ways no other will on campus. It will be frustrating, exhilarating, and ultimately very rewarding if you are up to the challenge of creating your own business.

If you wish to register for ENTR300, contact Laura Allan at lallan@wlu.ca.

ENTR301: Business Model Execution

Having taken ENTR300, students will want to ratchet their entrepreneurial skills and business ideas up another notch. Students will continue to evolve their ideas towards successful execution throughout the course, leading to acceptance into the LaunchPad Incubator.

If you wish to register for ENTR301, contact Laura Allan at lallan@wlu.ca.

BU321: Social Entrepreneurship

This course provides an understanding of the process of starting a new business dedicated to tackling social or environmental issues. The characteristics of the entrepreneur, the identification and evaluation of opportunities, the assembly of resources and the development of the business plan will be covered. The method of instruction involves cases, lectures and a research project.

BU403: Entrepreneurial Finance

The primary focus of this course is on the financial challenges confronting small and medium sized businesses that are growing rapidly or aspire to rapid growth. In particular we will concentrate on:

  • Understanding the nature of the financing problems that confront these firms at critical junctures in their development;
  • Becoming familiar with the many sources of funds for these firms with particular emphasis on angel investments, bank loans, institutional venture capital and public issue of equity;
  • Becoming familiar with the tax and regulatory environment within which such financing is obtained; and
  • Learning the key elements that enter into the structuring of the “deal” between demanders and suppliers of funds.

A secondary focus of the course is on the special financing concerns related to management and ownership succession within family firms.

BU421: Managing the Family Enterprise

This course is designed to enhance awareness of the significance, diversity and complexity of family business. It develops an understanding of the distinctive advantages and challenges of family firms, enhancing the ability to develop strategic solutions to improve the performance of family firms. Topics include but are not limited to: duality of business and family roles, intergenerational relations, sibling relations, conflict resolution, mate selection, governance structures for family firms, non-family executives, next generation commitment, consulting to family firms.

BU460: Laurier Startup Fund

The Laurier Startup Fund course is an experiential learning opportunity for senior business students to evaluate and ultimately invest in budding businesses. By working with a strong community of established investors, students gain valuable hands-on experience in being angel investors. A practicum that gives senior undergraduate and graduate students a hands-on education in early stage investing with companies that are growing rapidly or aspire to rapid growth.

Complete the Startup Fund Course Application Form to be considered for acceptance into the course.

BU479: High Tech Marketing

This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.

BU611: Entrepreneurship for MBAs

An understanding of the process of starting a new business, including the study of the characteristics of the entrepreneur, the identification and evaluation of opportunities, the assembly of resources and the development of the business plan. Franchising and starting a new venture by an established company are also examined.

SK632b: Entrepreneurship for Social Workers

This course is a focused introduction to social entrepreneurship designed with the assumption that you have little or no business or enterprise experience. Students are exposed to the full process from idea generation/opportunity (as social change agents) recognition through to venture creation; all in the context of social change.

BU660: Laurier Startup Fund

The Laurier Startup Fund is an experiential learning opportunity for senior business students to evaluate and ultimately invest in budding businesses. By working with a strong community of established investors, students gain valuable hands-on experience in being angel investors.

Complete the Startup Fund Course Application Form to be considered for acceptance into the course.