Entrepreneurship Course Offerings
Note: These courses and descriptions and for reference only. Consult the academic calendar for further information.
(SC100: Introduction to the Science of Everyday Life)
Not strictly an entrepreneurship course but recommended for those interested in Science Entrepreneurship.
BU111: Understanding the Business Environment*
This course highlights challenges in the external business environment with a focus on their impact on business decisions. Topics include competitive analysis, and an in-depth examination of political, economic, social, and technological factors. Students will apply their knowledge using cases, and by identifying and researching the feasibility of a new venture/business opportunity.
The course includes a required weekly lab in which research, writing, teamwork, and individual and group presentation skills are also developed.
BU121: Functional Areas of the Organization*
This course provides an overview to the functional areas of a business; specifically marketing, finance, operations, and human resources. The areas will be examined using an integrative model and by focusing on current issues such as sustainability. Students will apply their knowledge using cases, and by developing a business plan for a new venture. The course includes a required weekly lab in which teamwork, business writing, critical thinking, negotiating, and individual and group presentation skills are also developed.
*Note: BU111 and BU121 are open to students from any program or faculty. Through these courses, you will develop a new venture idea and its business plan, and learn how to present an effective pitch presentation. For students enrolled in the Bachelor of Business Administration (BBA) program, these projects also culminate in the BDO New Venture Competition and Pepsico Pitch Competition.
ENTR200: Introduction to Entrepreneurship
This is an excellent introductory course to start your entrepreneurial journey. Emphasis will be on developing an entrepreneurial mindset, while also mastering specific tools and techniques to help ensure entrepreneurial success. Explore the career options entrepreneurial skills can provide, how to generate ideas, deal with risk, get funding, and embrace failure. The class will introduce you to the Business Model Canvas that is used as a conceptual tool to help shape new venture ideas and facilitate the startup process.
This course is primarily designed for Business students, though non-Business students can sign up if the introductory courses are not available to them in their home faculties (e.g. SC200, SE200, BU440).
SC200: Entrepreneurship in Science
ENTR300: Business Model Creation
ENTR300 is a new cross-faculty experiential learning course where Laurier students build their start-up ideas into new ventures. This course takes it to the next level with students moving forward with their own entrepreneurial aspirations. Over the course of the term you will develop and evolve a new venture idea. Through the application of state-of-the-art lean startup methodologies, you’ll learn how to launch a new venture without incurring unnecessary risk, while also maximizing your hopes for success.
The format will be a ‘flipped’ classroom with students doing weekly progress presentations on their customer-discovery interviews and experiments. While the direct application of the course is to move from entrepreneurial idea to successful start-up, the broader implications for personal and career development include: increased business confidence, constructive creativity, increased sense of empowerment, effective change management and enhanced career prospects. This course will challenge you in ways no other will on campus. It will be frustrating, exhilarating, and ultimately very rewarding if you are up to the challenge of creating your own business.
This course is by application only; entry is based on your idea as well as preparatory background. Students can apply to this course in two ways:
- Apply with a new startup idea.
- Indicate your interest in taking the course, even though you don't currently have an idea.
Applications may be submitted by individuals or teams (up to five people). If applying as a team, only one member of the team need be a Laurier student enrolled in the course however all team members need to be identified in the form and workbook. All team members are encouraged to participate in the class.
Space is limited and therefore entry is competitive. This will be an intensive course requiring substantial customer discovery activity. Only apply if you are willing to devote the requisite time, energy and enthusiasm to this effort. Preference is given to students who:
- Have completed one of the prerequisite entrepreneurship courses (ENTR200, SC200, SE200, MU301).
- Have maintained an acceptable GPA in their studies.
- Have work and/or life experience that could contribute to entrepreneurial success.
- Apply with a concept for a scalable venture with a clear value proposition.
Note: Submitting this form does not commit you to take the course, nor does it guarantee you access to the course. This form is meant to help facilitate group formation for those interested in taking ENTR300.
ENTR301: Business Model Execution
Having taken ENTR300, students will want to ratchet their entrepreneurial skills up another notch. Students will continue to evolve their ideas towards successful execution throughout the course.
In addition, a number of modules will address such essential areas as:
- public speaking (e.g. speeches, presentations, pitches, competitions)
- digital facility (e.g. web, video, crowdsourcing)
- managing your network (e.g. LinkedIn, mentors, advisory board)
- research methods for entrepreneurs (e.g. interviewing, experiments, data analysis)
- deep subject matter engagement (persistence, tenacity, creativity, inspirational stories)
These areas will be addressed with a hands-on approach to help ensure the best possible outcomes for entrepreneurial success.
BU321: Social Entrepreneurship
This course provides an understanding of the process of starting a new business dedicated to tackling social or environmental issues. The characteristics of the entrepreneur, the identification and evaluation of opportunities, the assembly of resources and the development of the business plan will be covered. The method of instruction involves cases, lectures and a research project.
BU403: Entrepreneurial Finance
The primary focus of this course is on the financial challenges confronting small and medium sized businesses that are growing rapidly or aspire to rapid growth. In particular we will concentrate on:
- Understanding the nature of the financing problems that confront these firms at critical junctures in their development;
- Becoming familiar with the many sources of funds for these firms with particular emphasis on angel investments, bank loans, institutional venture capital and public issue of equity;
- Becoming familiar with the tax and regulatory environment within which such financing is obtained; and
- Learning the key elements that enter into the structuring of the “deal” between demanders and suppliers of funds.
A secondary focus of the course is on the special financing concerns related to management and ownership succession within family firms.
BU421: Managing the Family Enterprise
This course is designed to enhance awareness of the significance, diversity and complexity of family business. It develops an understanding of the distinctive advantages and challenges of family firms, enhancing the ability to develop strategic solutions to improve the performance of family firms. Topics include but are not limited to: duality of business and family roles, intergenerational relations, sibling relations, conflict resolution, mate selection, governance structures for family firms, non-family executives, next generation commitment, consulting to family firms.
BU460: Laurier Startup Fund
The Laurier Startup Fund course is an experiential learning opportunity for senior business students to evaluate and ultimately invest in budding businesses. By working with a strong community of established investors, students gain valuable hands-on experience in being angel investors. A practicum that gives senior undergraduate and graduate students a hands-on education in early stage investing with companies that are growing rapidly or aspire to rapid growth.
BU479: High Tech Marketing
This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.
BU611: Entrepreneurship for MBAs
An understanding of the process of starting a new business, including the study of the characteristics of the entrepreneur, the identification and evaluation of opportunities, the assembly of resources and the development of the business plan. Franchising and starting a new venture by an established company are also examined.
SK632b: Entrepreneurship for Social Workers
This course is a focused introduction to social entrepreneurship designed with the assumption that you have little or no business or enterprise experience. Students are exposed to the full process from idea generation/opportunity (as social change agents) recognition through to venture creation; all in the context of social change.
BU660: Laurier Startup Fund
The Laurier Startup Fund is an experiential learning opportunity for senior business students to evaluate and ultimately invest in budding businesses. By working with a strong community of established investors, students gain valuable hands-on experience in being angel investors.