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Advertising Policies

Below is a guide for advertising events and opportunities within the Faculty of Music. This guide covers only digital advertising on the TV screens and print advertising in the form of posters. It does not cover the faculty’s social media or the internal MyLS hub.

What can be Advertised

  • Overall, events advertised must be of interest to the Faculty of Music community.
  • Events planned by the Faculty of Music staff for the Faculty of Music (including faculty concerts, student noon recitals and special events).
  • Events that are part of the music program curriculum at Laurier (including graduation recitals, studio recitals, capstone project events, etc.).
  • Events that are not typically part of the music program curriculum at Laurier, but form part of a practical study course (e.g., third-year recitals).
  • Events planned by Laurier music-related clubs.
  • Information about joining Laurier music-related clubs.
  • Laurier events that may be of interest to music students/faculty/staff.
  • News related to the Faculty of Music.
  • Music events in the community run by local organizations.
  • Safety-related or other pertinent information.
  • Staff may determine whether an event may be advertised or not.

Tips for an Effective Ad

  • Include the following information:
    • The event name.
    • The event date and time (the ad cannot be up indefinitely).
    • The event location.
    • Ticket purchase information, if applicable, or that admission is free.
  • Digital and print content must comply with university-wide regulations as listed here.
  • Do not include too much text.

Digital Advertising (TVs)

  • Must be landscape—portrait-format posters will not be accepted.
    • Slide design should fill the entire screen in landscape format. Slides that are portrait format in the centre with empty space on the sides will not be accepted.
  • 16:9 aspect ratio, ideally 1920x1080 pixels—other dimensions will likely appear squashed or stretched.
    • Tip: use Canva’s “presentation” template as it is exactly this size
  • Accepted file types: png or jpg only.
  • Most submissions will be posted for the two weeks leading up to the event and taken down the day after.
  • Font size – at least size 20 for 1080p (larger is always better) – the smallest text should be at least size 20 (titles should be larger).
  • Avoid including text in the bottom left corner to ensure there is enough space for the display clock.
  • Submit to choosemusic@wlu.ca to be posted on the TVs.

Print Advertising (Posters)

  • The Faculty of Music is moving away from print advertising and towards digital advertising – we are trying to reduce our reliance on paper and printing and so encourage a digital option.
  • Print posters may be posted on any of the bulletin boards remaining in the Faculty of Music on the second through fifth floors. Note that some bulletin boards are managed by professors and their content will take priority on those bulletin boards
  • Please do not tape posters to the walls or lockers, including by the elevators – please use the bulletin boards only.
  • You may remove other posters if the advertised event has passed.

If you have any questions about advertising on the TVs or via print material, reach out to choosemusic@wlu.ca.