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​​Qualtrics is a university-approved, online platform that allows users to create forms and surveys, collect data and complete analysis. Qualtrics enables Laurier editors to integrate responsive and accessible web forms seamlessly into Laurier’s web properties for the benefit of students, faculty and staff, and external website visitors.

Qualtrics software gives you the ability to:

  • Create surveys using a large library of question types and response options.
  • Use powerful survey flow logic options to tailor your survey.
  • Send customized email invitations to respondents and track their progress.
  • Create custom online reports with tables and graphs that can be exported to Word, PowerPoint or PDF.
  • Use automatically built reports, with the best visualizations selected for each question type.
  • Download data to Excel or SPSS for additional analysis.

Guidelines for Use

Qualtrics can only be used for research, academic or quality assurance purposes and can only be used by current Laurier faculty, students and staff.  Any surveys created by users outside of the university, without the proper approval, will be immediately removed. The use of Qualtrics must: 

  • Ensure compliance with related university policies and guidelines. 
  • Ensure copyright and legal compliance.
  • Ensure compliance with the Qualtrics terms of service.
  • Ensure compliance with applicable accessibility requirements.
    • Qualtrics offers a "Check Survey Accessibility​" feature which diagnoses your survey and indicates which questions are inaccessible and gives other recommendations for increased accessibility.

Privacy, Data Collection and University Policies

Maintaining high standards in our process of collecting, housing and deleting data collected is important to ensure the privacy and security of Laurier faculty, staff, students and external community members. 

The data you collect is required to be kept for at least one year prior to properly removing all records of the information. Alwa​ys streamline the collection of information; if you do not need the information, do not ask for it.​​

To maintain the integrity of Laurier's data collection, please ensure you are following all related university policies regarding privacy, information technology and research compliance. The related policies are listed on the left-hand side of this page.

At a minimum, when collecting data from individuals, the preamble/informed consent of any survey should identify the following to the intended audience:

  • Who is collecting the information and why it is being collected.
  • What will be done with the information and who will have access to it.
  • How long the information will be kept (please ensure you are following any relevant data retention guidelines) and any confidentiality considerations.
  • That participation is voluntary.

Visit the guidelines related to Research Ethics Board (REB) and/or quality assurance (administrative research) reviews for more detailed information and requirements. 

​Data Types

In particular, it is important to familiarize yourself with the procedures and policies regarding internal (type 2) and restricted (type 3) data types outlined in policies 9.4 Information Security Policy Statement and 10.4 Records Management prior to any data collection on Qualtrics. The following are examples of restricted (type 3) data; please review the specific instructions associated with each:

  • ​Social Insurance Number
    • It is not permitted that Social Insurance Numbers be collected using Qualtrics.
  • Credit card information
    • It is not permitted that any credit card information be collected as this information can only be collected through privacy and security approved Moneris payment platform.
  • Medical information

Getting Started with Qualtrics

Step 1: Accessing Your Account

Current Qualtrics Users

  1. ​Go to Laurier's Qualtrics site​
  2. Laurier's Qualtrics Single Sign-On (SSO) will appear. 
  3. Log in with your SSO credentials. ​

New Qualtrics U​​sers

  1. Go to Laurier's Qualtrics site.
  2. Laurier's Qualtrics Single Sign-On (SSO) will appear.
  3. Log in with your SSO credentials.
  4. On the next page, you will be asked if you have ever used Qualtrics before. Even if you have a pre-existing account with another organization, say this is your first time using Qualtrics. A new account will be automatically generated for you.
  5. If you would like to be associated with a specific existing user group, please contact​
Users experiencing issues logging in with their SSO credentials should submit a ticket via the ICT Service Desk ticketing system. 

Step 2: How to Use Qualtrics

Support and training is offered directly through Qualtrics, via their support website​, which has a significant amount of material on functionality.

The following are some specific links to get you started:

Step 3: Support

As of May 13, 2019, Qualtrics users seeking Support are required to login to the Support Center in order to submit a Support Ticket. Qualtrics issued this change as it is a required security update that ensures the utmost privacy of our user’s accounts, including preventing anyone from posing as another user. Please following these simple instructions to login to the Support Center to submit your ticket:
  1. Use the following link to login to the Qualtrics Support Center.
  2. Click the second link “Sign in with SSO.”
  3. A new window will open up and you will be asked for the Organization ID. Insert “wlu” (lower case) and click “Continue”. Note: This field is case sensitive.
  4. You will be directed to the Laurier-Qualtrics Single Sign-On page. Please login with your Laurier SSO credentials.
  5. You will be directed to the Qualtrics Support Center where you can submit your ticket. Please note the Qualtrics Support Team is only able to provide support assistance for the account that the user used to login to the Support Center to submit a ticket.​

The Qualtrics support team provides 24/7 support at:


Custom themes are available to demonstrate affiliation with Laurier and allow you to adhere to brand guidelines. Laurier themes are based on your target audience. Select the purple leaf theme for students, and the gold leaf theme for faculty, staff and external members.​