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Careers

Discover Career Opportunities

Sample Career Options

Note: Additional training and education may be required.

  • advertising planner/buyer
  • announcer/broadcaster/host
  • arts administration
  • campaign/elections officer
  • community relations
  • corporate communications
  • editor/copywriter/publisher
  • event planner
  • fundraiser
  • human resources/corporate trainer
  • journalist/reporter/photographer
  • management trainee
  • market research analyst
  • marketing coordinator
  • media analyst/researcher
  • promotions coordinator
  • public information officer
  • public relations director
  • sales/marketing manager
  • social and digital media director
  • speech writer
  • technical writer
  • tourism consultant
  • visual merchandiser

Sample Industries/Types of Employers

  • advertising agencies
  • art galleries/museums
  • chambers of commerce
  • charitable organizations
  • educational institutions
  • government
  • health care organizations
  • hospitality industry
  • internet-based companies
  • marketing firms or departments
  • newspapers/magazines
  • non-profit organizations
  • political parties
  • public relations firms
  • publishing companies
  • real estate companies
  • television/radio

Online Resources

  • Canadian Public Relations Society
  • Canadian Marketing Association
  • The Canadian Association of Journalists
  • Society for Technical Communication
  • Canadian Journal of Communication
  • International Association of Business Communicators

More career resources are available through the Career Centre’s Navigator portal.

Laurier Grads are Successful

Sample Jobs within the First Year After Graduation

  • communications and social media associate
  • content coordinator
  • corporate communication and public relations associate
  • marketing manager
  • media consultant

Sample Further Education Programs within the First Year After Graduation

  • Master’s degree: Communication Studies.
  • College program: Public Relations, Advertising, Media Management, Human Resources, Marketing.
  • JD: Law.
  • Bachelor's degree: Education.

Careers of Alumni Two-Five Years After Graduation

  • brand manager
  • digital media account manager
  • events and communications coordinator
  • international learning coordinator
  • manager of corporate communications
  • marketing communications specialist
  • recruitment analyst
  • senior analyst of strategic communications

Develop Your Knowledge and Skills

Employers have identified these top four skills as important when evaluating entry-level candidates­. As a Laurier student, you gain these skills through the opportunities available to you.

Functional Knowledge

  • Investigate parallels, similarities and differences between contemporary media and previous communication technologies, and critique the development and use of media technology broadly, both historically and in the contemporary moment.
  • Demonstrate an understanding of the differences between theoretical and methodological approaches to communication studies, weighing their strengths and weaknesses.
  • Identify appropriate methodological approaches and successfully apply them to a research question in the field.

Collaboration/Teamwork Skills

  • Work effectively as part of a group by identifying your role and contributing, leading, teaching, motivating and/or encouraging others for group success.
  • Oversee, lead and/or contribute to a project including determining goals, planning details, making decisions and completing tasks.
  • Demonstrate professional behaviour and an understanding of individual perspectives and diversity.

Communication Skills

  • Collect, understand, synthesize and apply appropriate theoretical and historical interdisciplinary research in the formulation and defense of convincing written, visual and oral arguments.
  • Develop the ability to analyze, interpret and accurately convey information to groups or individuals.
  • Explain information, ideas and opinions effectively in visual and written forms as well as verbally.
  • Probe for information by asking questions and listening, and engage in constructive conversations.
  • Prepare interesting and informative reports and presentations for diverse audiences using current technology.

Problem-Solving Skills

  • Identify, access and analyze a wide range of primary and secondary resources.
  • Learn, understand and critically interpret information and apply knowledge to new situations.
  • Set priorities, meet deadlines and manage time, data and resources.
  • Make well-reasoned decisions, think creatively, identify and consider all sides of an issue.
  • Analyze and evaluate data to discuss, support and/or question ideas, opinions, reports, theories and proposals.

Discover Career Opportunities

Sample Career Options

Note: Additional training and education may be required.

  • advancement officer
  • buyer
  • channel manager
  • client support specialist
  • communications writer
  • community manager
  • consultant
  • copywriter
  • cultural anthropologist
  • cultural heritage conservator
  • digital media assistant
  • growth hacker
  • human resources professional
  • learning technologies consultant
  • media account manager
  • membership and communications manager
  • mentorship coordinator
  • monitoring and evaluation specialist
  • museum curator
  • public engagement coordinator
  • reporter
  • research coordinator 
  • social media strategist
  • technical writer
  • tourism coordinator
  • transition coordinator

Sample Industries / Types of Employers

  • arts and cultural institutions
  • conference centres/hotels
  • education
  • financial/insurance companies
  • government
  • international aid agencies
  • libraries/museums
  • media organizations
  • non-profit organizations
  • recreational organizations
  • research institutions
  • technology companies

Careers of Alumni Two-Five Years After Graduation

  • community support worker
  • consultant
  • educational assistant
  • events and media coordinator
  • operations coordinator
  • writer/editor
  • youth worker

Online Resources

  • Canadian Heritage Information Network
  • Canadian Association of Cultural Studies
  • Association for Cultural Studies
  • Media, Communication and Cultural Studies Association (UK)
  • EServer Cultural Studies and Critical Theory Collection

More career resources are available through the Career Centre’s Navigator portal.

Develop Your Knowledge and Skills

Employers have identified these top four skills as important when evaluating entry-level candidates­. As a Laurier student, you gain these skills through the opportunities available to you.

Functional Knowledge

  • Engage in interdisciplinary approaches to understand the ways in which culture is formed, practiced and constituted.
  • Employ the primary disciplinary debates within cultural studies as a discipline, particularly the ways in which culture can be understood in the context of identity formations and systems of power generated around concepts of race, gender, sexuality, class, ethnicity, and forces of globalization.
  • Become conversant in the central questions, theories, methodologies, methods, and concepts that guide knowledge formation in the context of cultural studies as a discipline.
  • Develop a critical awareness of the institutional and social structures that circumscribe forms of cultural production and be able to critique assumptions around notions of ‘high’ and ‘low’ culture.
  • Understand all forms of cultural production, including popular culture, as sites of ideological production which can be ‘unpacked’ utilizing a variety of tools.
  • Perform a close reading of any cultural ‘text’ (including visual culture, sound and music, forms of textual culture, etc.) in order to examine the underpinning of ideological structures.
  • Comprehend the implications of different interpretive techniques, weighing their benefits and limitations.

Collaboration/Teamwork Skills

  • Work effectively as part of a team by identifying your role and contributing, leading, teaching, motivating and/or encouraging others for team success.
  • Oversee, lead and/or contribute to a project including determining goals, planning details, making decisions and completing tasks.
  • Demonstrate professional behaviour and an understanding of individual perspectives and diversity.

Communication Skills

  • Construct persuasive arguments, synthesize relevant scholarly literature and explain information effectively, both orally and in written form.
  • Probe for information by articulating compelling questions and listening, and engage in constructive conversations.
  • Prepare interesting and informative reports and presentations for diverse audiences using current technology.

Problem-Solving Skills

  • Identify and access a wide range of relevant information and resources.
  • Learn, understand and critically interpret information and apply knowledge to new situations.
  • Set priorities, meet deadlines and manage time, data and resources.
  • Make well-reasoned decisions, think creatively, identify and consider all sides of an issue.
  • Analyze and evaluate data to discuss, support and/or question ideas, opinions, reports, theories and proposals.